WEEK ONE: 
Develop A Blog Business Plan

What exactly is a blog? The first week is all about the basics:

• Anatomy of a Blog
• Discussion of Blog platforms
• How Blogging fits into overall Web strategy

WEEK TWO:
Find Blog Focus and Your Own Niche

There are tens of thousands of Blogs. What makes some Blogs special and stand apart from the rest?

• Different flavors of Blogs
• Find your voice

WEEK THREE: 
Creating the Blog

By week three you will be Blogging! You will have exercises to sharpen your skills between classes.

• Writing and Design
• Adding a Domain Name
• Working with Blog Templates

WEEK FOUR: 
Promote Your Blog Organically

On supermarket shelves, “organic” products have premium price tags. On the World Wide Web, “organic” means FREE. Learn how to seduce the search engine spiders and drive more traffic to your Blog.

•  SEO (keywords, backlinks, pinging)
•  Generational marketing
•  Directories and Communities
•  Share your RSS feeds (learn what RSS is and how to use it!)

WEEK FIVE: 
Track Visitors

Do you know that visitors to your Blog leave footprints?

… and you can learn to measure those footprints and profile your cyber guests?

… and THEN convert them to solid leads?

•  Site statistics
•  Lead generation and lead capture tools
• Collect e-mail subscriptions

WEEK SIX: 
Adding Podcasts and Video to Your Blog

By now you will be ready to add multimedia to your blog! Don’t be nervous, we have lots of FREE resources for you. 

•  Podcasting
•  Internet Radio
•  Slide Shows
•  Video Vlogging

WEEK SEVEN: 
Menu of Widgets and Cyber Gadgets

You will build your own community after you install some simple enhancements. You will WOW your local market and be a STAR!

WEEK EIGHT: 
Monetizing Your Blog

What are the possibilities for earning income from your Blog? There are SEVERAL that you will learn about. If you do this right you will EARN money from your Blog, and it will appear as INCOME and not an EXPENSE at the end of the year!

What Is Included in the “No Blogger Left Behind” Webinar Event?

Eight 60-minute Webinar/  Teleconference presentations in three months. Value: $500

The Webinar / Teleconference format offers you an opportunity to use a distance learning approach to a popular subject. Weekly homework assignments and virtual field trips between classes will strengthen your knowledge base and give you an excellent foundation in Blogging. The length and time of the program insures that you will have a full grasp of the fundamentals as you proceed step by step to Blogging Success.

Workbook: Value: $75  Prior to the first event you will receive a link to download an exclusive workbook with valuable course content, LIVE links, and homework exercises for you to complete between classes. Additional content may be added weekly.

You will be paired with another participant and will have the opportunity to work together as you both create and improve your blogs. (A little accountability!)

Private consultation: Value: $200  Each participant will have the chance for a half hour one-on-one Blog Coaching session.

BONUS: Webinars will be recorded. Value: $250 You will be able to download the recordings, or listen and watch the presentations online!

BONUS: “Special Report – How to Cultivate a Relationship with the Press” by Frances Flynn Thorsen  Value: $75  This special report tells you how to write a press release that will be published! Develop a relationship with the press so that they call YOU when they are writing a story and looking for an authoritative source. This report is written by a real estate author, editor, and fellow REALTOR who has more than 39 years of newspaper, magazine, and online experience. She is an active member of the National Assn. of Real Estate Editors and the Real Estate Educators Assn.

Total Value:        $1,100

What You Pay:   $297  
($50 of each registration will be donated to CARE through Web Women Giving Circle)

Or 3 Monthly Installments of $106.

No Blogger Left Behind Alumni are welcome to attend as my guest ... send an e-mail Fran@TheREALTYgram.com and I will send you a complimentary registration.

Next Class Schedule:

Thursdays:

March 19  ...  April 2, 9, 16, 23 ...  May 7, 21, 28

11 AM EST, 10 AM CST, 9 AM MST, 8 AM PST

All calls will be recorded. If you are unable to attend a session you will be able to review the presentation via the Web and/or telephone.

Webinar Faculty

Frances Flynn Thorsen, e-PRO, SRS, ACRE
Extreme Value Strategist
Socialebb Strategies and Solutions

Fran publishes several blogs, including:

Social Web Strategies and Solutions

No Blogger Left Behind

RealTown Report

Born to Blog (ActiveRain)

The FAT Lady Blog (this is a sorely neglected blog ... posting frequency and my waistline are evidence.)

... and more

She blogs regularly at Trulia, RealTown Blogs, ActiveRain, and Typepad. She also blogs at the MORE Magazine Blog, FaceBook, Twitter and Wordpress. She has been featured in articles in REALTOR Magazine, Investors Business Daily, The Philadelphia Inquirer, Inman News, Realty Times, BusinessWeek Online, and more. Fran was the winning Blog Coach of the Inman/ActiveRain Project Blogger Contest at the Inman Blogger Connect Conference in San Francisco (2007). She is a founding member the The Web Women's Giving Circle.